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Q2 Augusta funnel audit

Bottom-quartile new-patient yield. Three highest-ROI fixes identified.

Eric Bowers·HQ Marketing
2d ago

Network implant lead volume — April

Springfield ID +38% MoM. Track Smile Like Si lift on full-arch.

Amy McNeill·Growth Pod
4d ago

Gen4 brand kit consolidation status

62 of 68 practices have kits in repo. 6 still missing primary tokens.

Eric Bowers·HQ Marketing·GitHub
6d ago

Insurance mix shift — Q1 vs Q2

PPO mix down 4pp across SC market. Fee-for-service up 3pp.

Amy McNeill·Finance
7d ago

Smile Like Si — week 6 retro

CPL down 22% vs original projection. Expand to ID Lebanon?

Editor·HQ Marketing
9d ago

Phase 16 release notes — Insights Library

Onboard the team to the new way of finding audits and dashboards.

Editor·Product
11d ago

Granola: April leadership 1:1s — themes

Auto-extracted themes from 14 1:1s. Top three: staffing, hygiene, ops cadence.

Amy McNeill·Operations·Granola
13d ago

Patient acquisition cost — H1 by channel

Paid social trending below organic for the first time in H1.

Eric Bowers·Growth Pod
15d ago

Competitive scan — Valdosta market

Three new pediatric practices opened within 10mi in Q1.

Amy McNeill·HQ
18d ago

Hygiene capacity utilization — network

78% average. 12 practices below 65%. Same-day re-care is the lever.

Amy McNeill·Operations
22d ago
Marketing Pinned

Q2 Augusta Funnel Audit

Summary

Phase 1 storefront audit of the Augusta location. Conversion strategy and trust signals scored below network median. Identifies the three highest-ROI fixes.

Why this matters

Augusta is bottom-quartile on new-patient yield this quarter. This identifies what to fix first, and quantifies the expected lift if we ship all three fixes by month-end.

Tags
augusta funnel q2 conversion
Source

sga-wireframes.pages.dev/audits/augusta-q2

Visibility

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